When asked why she turned to traditional publishing after finding phenomenal success in self-publishing, Amanda Hocking explained ‘Right now, being me is a full time corporation. I am spending so much time on things that are not writing.’
This author of the paranormal romance Trylle Trilogy learned the hard way that when you self-publish, you are not just an author, editor, publisher, and marketer, you are a brand. You are not just selling your books, you are selling yourself. You basically become a corporation of 1.
It is, therefore, vital to your potential success that you develop the confidence in not only your work but yourself as well.
This is why you have a blog or website
It’s not just to promote your books; people want to know who is behind the words they love. They want to see epic photos of the author they are buying into. They want information about you. (That’s where your About page comes in.)
Sharing takes on a whole new meaning. You share your life with your visitors. You promote your life in the tingling hope that it will be ‘liked’ and result in sales of your books.
This is called your conversion rate, by the way. It sounds slimy to me. You lure people to your site under the guise of providing them with useful content, and then, once they’re hooked, once they’ve taken the bait, you reel them in and deliver the pitch to convert them into customers.
I never liked the sound of it. Who would, besides psychopaths?
Thankfully I reveived a very useful email from one of the writing sites I subscribe to. (I can’t recall which one.) He taught that marketing was not about employing slimy used-car-salesman tactics, but about performing three simple, honest procedures:
- Providing genuinely useful and FREE content for visitors that they can interact with
- Creating lasting and meaningful relationships with customers
- Continuing to communicate with and provide content for your ‘friends’
Before, during, and after you’ve got these three steps down pat, you’ll need to do some SEO work. Promote your site, offer to write guest posts on other, similar sites, email established authors for endorsements or testimonials for your books; basically do the work of ten people, all while keeping a positive spin on things and establishing your voice and niche.
For all of this you’re going to need bucketloads of confidence. Read on to discover the keys to building this confidence. Continue reading “You are Your Brand: How to Market Yourself”