One of a Kind Marketing
There are countless posts and pages giving tips and guidance and advice on marketing, like:
So what freshness could I possibly share with you? One of the free keys, I believe.
Success in any endeavor requires devotion and razor-focus. You cannot dabble in writing.
The same rules apply to marketing: you can’t dabble in it. With the same creative attention I give to writing, I am now beginning to give to marketing. And for the first time, my melon is churning out creative marketing ideas. BAM!
Smarter peeps than myself may be able to do both simultaneously. But if you’re like me, you may have to separate the various aspects of your writing career to find the inspiration and focus you need to excel in each endeavor.
- Writing
- Editing/Revising
- Submitting/Publishing
- Marketing/Advertising
The same passion you apply to your writing, you should apply to these other aspects. You might be surprised to find your idea factory switching gears and churning out topping schemes.
As a carpenter, I’m gearing toward fine woodworking as a marketing pick-me-up. For example, my brother says he would display some of my paperbacks at his business. So I’m building a small unique book display for W.A.N.D., my YA fantasy. Made of wood, it will not simply support the novel, but I’ll have a pair of wands springing up either side of the book, with a curved wooden banner spanning the top, with the word WAND printed out. I’m hoping that will grab attention.
What is your esoteric skill completely unrelated to writing? Whatever it is, use it. Your uniqueness will help you stand out. Don’t just think outside the box—make your own box!
