Boost Traffic to Your Blog with New Pages

This looks like the Adirondack Institute of Magic, the school in W.A.N.D.

One of the simplest ways to boost traffic to your site or blog is to add content. If you run a blog, this is easy enough: just keep posting useful things for your visitors. But whether your domain is a site or a blog, you can still increase your hits/clicks counts by adding dedicated pages.

A static page may not be Google’s favorite thing to crawl, but it can still be very useful; it is yet another place to drop in keyword headers and clickable images and other traffic-boosting elements that search engines will discover. After all, the more content you have, the greater your odds of being discovered through organic searches.

More pages equal more options, not just for you, but for your visitors to explore. Adding static pages is a dynamite and sneaky method for increasing bounce-rate opportunities.

With more pages, you have more occasions for linking within your site. This improves your bounce rate, increases conversions, and makes you look good to search engines, which will in turn increase your discoverability.

I added pages and started posting more frequently. Perhaps I’m just getting better at it, but in the first 8 days of November, I surpassed my total traffic numbers for all of October.

I started getting pingbacks and comments. Of course, I am nowhere near the numbers of many others, but that’s okay, considering I took buckelsbooks live in September, a couple months back.

I’m learning, and just wanted to share what I am learning with you. Plenty of other bloggers can better tell you how to increase traffic, share the nitty-gritty details. For now, let me offer you a few quick ideas you might consider employing to boost traffic to your author’s blog and increase your conversions.

  • Instead of having one page devoted to all my books, I’ve split them up into My Books, and Nonfiction and Short Stories. (Probably I will separate them further, maybe dedicate a page to my Mythcorp series of urban fantasy novels, and one for the Steps employed in my nonfiction expose/parody The (Psycho) Path to Success). This way you can link to divergent pages, depending on the nature of the books to which you are guiding your visitors.
  • Create an entire page of ‘additional content’ exploring the world of one of your books. This works especially well for fantasy novels. I added some fascinating back story to my YA fantasy W.A.N.D. through the journal of one of its characters, the grizzled warlock Agabus Duchaine here.
  • You might consider crafting a page for your character bios. This expands your book world and adds interesting content to your blog. It also might entice casual visitors into purchasing your book, which they might never have done otherwise. This is conversion, and it is a beautiful thing.
  • Add a Projects or News page, dedicated to updating your books: coupons/launches/updated material/editorials. It’s also great for informing your visitors of your current progress. Are you working on a sequel to your popular series? A News page is the perfect place to keep them updated on your progress (you could even post about it and then simply leave that post on the page). Constant, or even weekly, updates keeps the page fresh, forcing search engines to work for you

These are my tactics anyway. I hope they can help you with your site. Keep at it, and be patient; if you build it, they will come!

You are Your Brand: How to Market Yourself

When asked why she turned to traditional publishing after finding phenomenal success in self-publishing, Amanda Hocking explained ‘Right now, being me is a full time corporation. I am spending so much time on things that are not writing.’

This author of the paranormal romance Trylle Trilogy learned the hard way that when you self-publish, you are not just an author, editor, publisher, and marketer, you are a brand. You are not just selling your books, you are selling yourself. You basically become a corporation of 1.

It is, therefore, vital to your potential success that you develop the confidence in not only your work but yourself as well.

This is why you have a blog or website

It’s not just to promote your books; people want to know who is behind the words they love. They want to see epic photos of the author they are buying into. They want information about you. (That’s where your About page comes in.)

Sharing takes on a whole new meaning. You share your life with your visitors. You promote your life in the tingling hope that it will be ‘liked’ and result in sales of your books.

This is called your conversion rate, by the way. It sounds slimy to me. You lure people to your site under the guise of providing them with useful content, and then, once they’re hooked, once they’ve taken the bait, you reel them in and deliver the pitch to convert them into customers.

I never liked the sound of it. Who would, besides psychopaths?

Thankfully I reveived a very useful email from one of the writing sites I subscribe to. (I can’t recall which one.) He taught that marketing was not about employing slimy used-car-salesman tactics, but about performing three simple, honest procedures:

  • Providing genuinely useful and FREE content for visitors that they can interact with
  • Creating lasting and meaningful relationships with customers
  • Continuing to communicate with and provide content for your ‘friends’

Before, during, and after you’ve got these three steps down pat, you’ll need to do some SEO work. Promote your site, offer to write guest posts on other, similar sites, email established authors for endorsements or testimonials for your books; basically do the work of ten people, all while keeping a positive spin on things and establishing your voice and niche.

For all of this you’re going to need bucketloads of confidence. Read on to discover the keys to building this confidence. Continue reading “You are Your Brand: How to Market Yourself”