Convert Blog Visitors into Customers For Your E-Books

This is a follow up to the previous post, which covered the Number 1 Reason your e-books are not selling. Here we will discover the three most common causes of ‘exposed’ books not selling.

So, you’ve spread the word about your blog—and, by extension, your e-books. Your Google Analytics numbers are all up, people visit and comment on your site, and you’re getting thousands of impressions and a couple hundred clicks on your AMS ad campaign. Congratulations, the world knows about your e-books.

And yet, you’re still not selling bucket loads of books.

Now what gives?

God knows I am far from the leading expert in the field of e-book sales. But I am sufficiently experienced and self aware to confess that there are three main issues keeping my book sales from increasing to where they should be. Odds are that these same issues apply to many of my fellow struggling writers. (Remember, I am on this journey with you. When I learn something, I share it. I know less than some, more than others. There are plenty of experts who would share possibly wiser advice, but they have a tendency to make things terribly expensive. Here at buckelsbooks we offer the poor man’s perspective, with tips designed to help those who are struggling and cannot yet afford to employ the ‘other guys’ pricey advice.)

The Three Main Reasons Your E-Books are Still not Selling

  • Your cover art is not quite up to snuff
  • Your e-book lacks reviews
  • Your descriptions (ad campaign, ad copy, book description) are kinda lame

Continue reading “Convert Blog Visitors into Customers For Your E-Books”

Create Beautiful Custom Descriptions for Your Kindle E-Books

While the ultimate value of any business lies in the quality of its final product, the product’s value does not come into play unless its presentation is of equal quality.

This is true of eBooks.

If you want your book to get noticed in a good way, your books description is one of two key elements to accomplishing this feat. While publishing it, Amazon doesn’t allow you to customize your description. It’s all plain text with no flourish, and no vitality, really. Even if you write your description in Word, customize the bejeebers out of it, and then paste it into the description in the Book Contents section of your KDP publishing page, Amazon will dull it down to all basic text.

Many top Amazon publishers overcome this weakness by using HTML, making their book descriptions look positively cherry.

But, unless you are a master chef with HTML, you’re stuck with flat-looking descriptions.

That’s where Kindlepreneur’s FREE software comes in. Dave Chesson at Kindlepreneur sent me an e-mail with a number of excellent free downloads, including his Amazon Book Description Generator. This thing is dynamite. I want to thank Dave for offering this excellent tool. It has helped me climb yet another step in my stairway to eBook success.

Book Description Techniques

With this great tool you can apply Bold highlighting to certain words. Most publishers do this with their catch phrase, the first line in their description. You can choose from—I believe—7 different font sizes, which is awesome. There are options for italics and underline, which add subtle distinctiveness to your description. Strikethrough and subscript are there also, along with a horizontal line and ordered lists.

(I’ve used the generator for my book description to W.A.N.D. and I am very pleased with it. I have not yet applied it to my other books. One small step at a time. They all need some description-tweaking anyway.)

The first time I used it, I expected it to ping me back with an ERROR or SOMETHING WENT WRONG page. I’ve received those bugging annoying signs every step of the way. But, instead, the screw-up was on my end this time. I mistakenly used the generators largest available font size for my first sentences. DO NOT MAKE THIS MISTAKE. It makes your description look cartoonish. A slightly larger font for the first sentence will do fine.

If you want to use this delightful tool, here is a link to it. Kindlepreneur is kind enough to offer this for free, while other businesses will charge upwards of $97. So unless you know HTML, and even if you do, make your life simpler and your book descriptions better, and start using this generator.

Maybe you’d like to share your example book description after using this tool? Go ahead and show us it in the comments section below. We’d love to see it!