How to Turn Your Book Ideas into Money in the Bank, Step 7: Marketing

Welcome back to our Turning Book Ideas into Money series! So far we have covered:


Now it is time to market your brilliant book idea. Simply publishing it isn’t going to win you more than a few downloads, maybe enough to pay your monthly coffee bill. Fortunately there are many ways to promote your baby. For this post we’re going to focus on AMS Ad Campaigns.

So, you’ve earned a breather. Take a moment to congratulate yourself.

Okay, lazybones, it’s time to get back to work. What do you want, an award?

As soon as (or before) you hit that Publish button, it is time to set up an Amazon Ad Campaign. This is a low-cost tool Amazon has set up for self-publishers, and it is a must-do task for all writers who wish to sell more than a few copies of their books. It is fairly simple to set up, though you will be spending a lot of time collecting keywords.


If you’ve purchased the guidebook on which this series is based—Take it to the Bank—or if you’ve been following these posts, then you have already learned a lot. People lay down fat stacks to learn how to do some of what you have learned on your long journey to publication. Many other guidebooks go into greater detail for you, but they tend to steer you toward steps that will drain your bank account. Take it to the Bank is designed for frugal new writers.

STEPS TO MARKETING YOUR E-BOOK Continue reading “How to Turn Your Book Ideas into Money in the Bank, Step 7: Marketing”

Convert Blog Visitors into Customers For Your E-Books

This is a follow up to the previous post, which covered the Number 1 Reason your e-books are not selling. Here we will discover the three most common causes of ‘exposed’ books not selling.

So, you’ve spread the word about your blog—and, by extension, your e-books. Your Google Analytics numbers are all up, people visit and comment on your site, and you’re getting thousands of impressions and a couple hundred clicks on your AMS ad campaign. Congratulations, the world knows about your e-books.

And yet, you’re still not selling bucket loads of books.

Now what gives?

God knows I am far from the leading expert in the field of e-book sales. But I am sufficiently experienced and self aware to confess that there are three main issues keeping my book sales from increasing to where they should be. Odds are that these same issues apply to many of my fellow struggling writers. (Remember, I am on this journey with you. When I learn something, I share it. I know less than some, more than others. There are plenty of experts who would share possibly wiser advice, but they have a tendency to make things terribly expensive. Here at buckelsbooks we offer the poor man’s perspective, with tips designed to help those who are struggling and cannot yet afford to employ the ‘other guys’ pricey advice.)

The Three Main Reasons Your E-Books are Still not Selling

  • Your cover art is not quite up to snuff
  • Your e-book lacks reviews
  • Your descriptions (ad campaign, ad copy, book description) are kinda lame

Continue reading “Convert Blog Visitors into Customers For Your E-Books”