You are Your Brand: How to Market Yourself

When asked why she turned to traditional publishing after finding phenomenal success in self-publishing, Amanda Hocking explained ‘Right now, being me is a full time corporation. I am spending so much time on things that are not writing.’

This author of the paranormal romance Trylle Trilogy learned the hard way that when you self-publish, you are not just an author, editor, publisher, and marketer, you are a brand. You are not just selling your books, you are selling yourself. You basically become a corporation of 1.

It is, therefore, vital to your potential success that you develop the confidence in not only your work but yourself as well.

This is why you have a blog or website

It’s not just to promote your books; people want to know who is behind the words they love. They want to see epic photos of the author they are buying into. They want information about you. (That’s where your About page comes in.)

Sharing takes on a whole new meaning. You share your life with your visitors. You promote your life in the tingling hope that it will be ‘liked’ and result in sales of your books.

This is called your conversion rate, by the way. It sounds slimy to me. You lure people to your site under the guise of providing them with useful content, and then, once they’re hooked, once they’ve taken the bait, you reel them in and deliver the pitch to convert them into customers.

I never liked the sound of it. Who would, besides psychopaths?

Thankfully I reveived a very useful email from one of the writing sites I subscribe to. (I can’t recall which one.) He taught that marketing was not about employing slimy used-car-salesman tactics, but about performing three simple, honest procedures:

  • Providing genuinely useful and FREE content for visitors that they can interact with
  • Creating lasting and meaningful relationships with customers
  • Continuing to communicate with and provide content for your ‘friends’

Before, during, and after you’ve got these three steps down pat, you’ll need to do some SEO work. Promote your site, offer to write guest posts on other, similar sites, email established authors for endorsements or testimonials for your books; basically do the work of ten people, all while keeping a positive spin on things and establishing your voice and niche.

For all of this you’re going to need bucketloads of confidence. Read on to discover the keys to building this confidence. Continue reading “You are Your Brand: How to Market Yourself”

Convert Blog Visitors into Customers For Your E-Books

This is a follow up to the previous post, which covered the Number 1 Reason your e-books are not selling. Here we will discover the three most common causes of ‘exposed’ books not selling.

So, you’ve spread the word about your blog—and, by extension, your e-books. Your Google Analytics numbers are all up, people visit and comment on your site, and you’re getting thousands of impressions and a couple hundred clicks on your AMS ad campaign. Congratulations, the world knows about your e-books.

And yet, you’re still not selling bucket loads of books.

Now what gives?

God knows I am far from the leading expert in the field of e-book sales. But I am sufficiently experienced and self aware to confess that there are three main issues keeping my book sales from increasing to where they should be. Odds are that these same issues apply to many of my fellow struggling writers. (Remember, I am on this journey with you. When I learn something, I share it. I know less than some, more than others. There are plenty of experts who would share possibly wiser advice, but they have a tendency to make things terribly expensive. Here at buckelsbooks we offer the poor man’s perspective, with tips designed to help those who are struggling and cannot yet afford to employ the ‘other guys’ pricey advice.)

The Three Main Reasons Your E-Books are Still not Selling

  • Your cover art is not quite up to snuff
  • Your e-book lacks reviews
  • Your descriptions (ad campaign, ad copy, book description) are kinda lame

Continue reading “Convert Blog Visitors into Customers For Your E-Books”

Inspiring News for Self-Publishing Authors

If you’re anything like me, you require almost daily doses of inspiration to keep you pounding out those stories and working at your writing career. And sometimes, you need a big hit of the good stuff.

This is where ‘success stories’ of self-publishing writers come in. Reading about legends in our field, like Michael J. Sullivan, can inject a big heaping boost of inspiration right into the meat of your writers muscle.

Did you know—his book series The Riyria Revelations was originally self-published? Yeah, he sold around 90,000 copies of the six books on his own before Orbit published them in 2011 and 2012 as three 2-book omnibuses. (I’ve read the first 2: thoroughly enjoyable!)

I don’t know about you, but I love reading snippets like that. One of us self-published small timers getting noticed by a traditional publisher is always encouraging.

And Michael J. Sullivan is also a genuinely nice guy, giving the indie publishing world a better name through his quality work, professionalism, and guidance through his site.

For example, he makes some great (though not easy to swallow) points to first time writers in his post here, where he answers the question about how a first time writer should go about getting his first manuscript published. (It’s not an easy answer, but as we have all learned the hard way, it is a true response.) Continue reading “Inspiring News for Self-Publishing Authors”