One of the simplest ways to boost traffic to your site or blog is to add content. If you run a blog, this is easy enough: just keep posting useful things for your visitors. But whether your domain is a site or a blog, you can still increase your hits/clicks counts by adding dedicated pages.
A static page may not be Google’s favorite thing to crawl, but it can still be very useful; it is yet another place to drop in keyword headers and clickable images and other traffic-boosting elements that search engines will discover. After all, the more content you have, the greater your odds of being discovered through organic searches.
More pages equal more options, not just for you, but for your visitors to explore. Adding static pages is a dynamite and sneaky method for increasing bounce-rate opportunities.
With more pages, you have more occasions for linking within your site. This improves your bounce rate, increases conversions, and makes you look good to search engines, which will in turn increase your discoverability.
I added pages and started posting more frequently. Perhaps I’m just getting better at it, but in the first 8 days of November, I surpassed my total traffic numbers for all of October.
I started getting pingbacks and comments. Of course, I am nowhere near the numbers of many others, but that’s okay, considering I took buckelsbooks live in September, a couple months back.
I’m learning, and just wanted to share what I am learning with you. Plenty of other bloggers can better tell you how to increase traffic, share the nitty-gritty details. For now, let me offer you a few quick ideas you might consider employing to boost traffic to your author’s blog and increase your conversions.
- Instead of having one page devoted to all my books, I’ve split them up into My Books, and Nonfiction and Short Stories. (Probably I will separate them further, maybe dedicate a page to my Mythcorp series of urban fantasy novels, and one for the Steps employed in my nonfiction expose/parody The (Psycho) Path to Success). This way you can link to divergent pages, depending on the nature of the books to which you are guiding your visitors.
- Create an entire page of ‘additional content’ exploring the world of one of your books. This works especially well for fantasy novels. I added some fascinating back story to my YA fantasy W.A.N.D. through the journal of one of its characters, the grizzled warlock Agabus Duchaine here.
- You might consider crafting a page for your character bios. This expands your book world and adds interesting content to your blog. It also might entice casual visitors into purchasing your book, which they might never have done otherwise. This is conversion, and it is a beautiful thing.
- Add a Projects or News page, dedicated to updating your books: coupons/launches/updated material/editorials. It’s also great for informing your visitors of your current progress. Are you working on a sequel to your popular series? A News page is the perfect place to keep them updated on your progress (you could even post about it and then simply leave that post on the page). Constant, or even weekly, updates keeps the page fresh, forcing search engines to work for you
These are my tactics anyway. I hope they can help you with your site. Keep at it, and be patient; if you build it, they will come!